![]() “We … businesses in the area to promote organic social engagement,” says Morgan. The practice also uses FB to co-market with surgical partners, frame vendors and others. A Tom Ford virtual event is in the pipeline. ![]() Among their many FB campaigns are a gift for those purchasing a pair of Maui Jims in June, a “Show Us Your Mask” contest and more. Followers who RSVP’d were hand-delivered a happy hour treat, although anyone could join. “Our first event during COVID was a live IG/FB event,” says practice concierge Sherry Morgan. Logan Eyecare has found FB useful for keeping patients engaged during COVID-19. Here are six practices that have found ways to use Facebook to do just that. The most skillful users of social media are basically maximizing that old friend of the independent retailer: word of mouth. For today’s choice-rich, experience-seeking, algorithm-mediated and time-deprived consumer there’s no such thing as a comprehensive marketing solution. In terms of increasing your practice’s visibility, however, it’s hard to argue with the effectiveness of Facebook and the various tools it offers. ![]() SIT 10 OPTICAL BIZ owners down in a room and you’re likely to get 10 different views on the value of social media as a bottom-line booster.
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